Kairali Ayurvedic Group strongly believes that Corporate Social Responsibility (CSR) is the management tool that every company needs to achieve success in a sustainable society while fulfilling its business purpose. A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes.